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eally understand and really have some difficulty digesting O2O . And within the enterprise are also not many people can O2O think clearly. Second, on the basis of enterprise information itself is critical. In fact, high O2O for enterprise information requirements, information needs of the enterprise itself has a certain foundation, the foundation will be able to do a good job not half partner, and take a long time precipitation. Although most Chinese companies have done business information technology for many years, but relatively speaking, most companies still very weak foundation, which is the information of the depth, breadth, controllable degree

related. For example, we use a  air jordan 5 uk shared commodity stocks, you need to have retail stores all product data and inventory data, or can not do quantitative distribution. We do O2O very important aspect is that POS physical stores, retail cash register system requires its own control. There are many third-party standard information technology companies had done all the time with the products themselves powerless to change the source code. Third, the brand manufacturers, distributors, retailers, three contradiction between relatively large, how the distribution of benefits is a big bottleneck. But in fact, from my situation in terms of communication and agents, not as long as the headquarters and customer wins Lee, clear and transparent sharing model, the problem is not big. "Bin Shou Cheng said:" Judging from the current situation Peak, how to get through online and offline, how to solve problems online and offline conflict is the primary problem, its core value is more internal. If the long-term perspective, how to reach consumers output unified, brand consistency is our ultimate goal and the subsequent value. "Bin life into frankly, Peak has not really started doing O2O, but from the beginning of the year has already begun to do O2O, at this stage in the development stage, has not yet started to really do O2O." For Pick concerned, we have designed a O2O mode only in the original Some of the business model is superimposed on, or extension. We O2O itself does not require a profit, as long as the flat, the cost into the family to stay. O2O mode we designed some interest into the model, but our intention is not to make money by O2O, but hopes to be able to resolve internal and external conflicts O2O mode, so that existing channels to support them better to improve performance. "According to Bin introduction into life in the Olympic design mode, and did not deliberately do online and offline product differentiation, but the same product online and offline, but does not preclude the future will make some difference depending on the product itself. Example, Parker generation of products the store has three color enough, but you can add some color on this basis, the s

tore is not sent to the color on these principles, but the store does not stock it can sell these products. but the same style, different color. Additionally, some local money will not send offline, because some  air jordan 6 uk models only for narrow niche consumer body, once sent to the line will form a dispersion of the goods in stock. Penn Life to point out that some brands do online and offline product differentiation when goods are deliberately made a line of cargo goods online and offline are not related, why do it? "From the current point of view, in our industry , under the vast majority of e-commerce with the line does not matter, does not form a linkage, it is apparent reason to do so seems to be forced to take a move. When we ourselves do O2O after our various aspects of online and offline interaction, the formation of a whole product after no need to do online and offline differentiation of. "From the current design of the Olympic O2O model point of view, although not yet started running, but look out, Bin life into confidence. Use his words, at least for now, is more